Wetterhorn

Das Magazin iPad app

Das Magazin iPad app

Sad day, the Swiss print magazine “das Magazin” stopped publishing their entire magazine online due the launch of their iPad app. Single issues will cost CHF 1,10 (about € 0,80). That’s a very fair price, but I guess 99% of the online readers don’t have a iPad. Furthermore, ‘offline’ subscribers have to buy the iPad version when they want to read it online or reread an article in the archive. Hopefully NZZ Folio won’t adopt this business model too and will continue to publish their wonderful magazine online