In the 70’s, some parents swapped their children’s toys from boy to girl and vice versa. Usually, they would completely adopt the new toy, unaware of the society’s role models. This makes the analysis of keywords used in TV ads a bit more shocking. Clearly boys are teached to aggressive toys, and girls are pushed towards a Barbie like role model. So, even in the 21st century, boys and girls aren’t equal. Yet.